Israel-based FinTech start-up, TenureX, approached W Creative to support the development and launch of their brand. In addition to logo creation and brand identity work, we worked with TenureX to craft a brand story, generate website copy, develop video content and produce infographics. As critical marketing assets, these elements not only served to promote the business but also supported the dissemination of complex technical ideas into digestible and easy-to-understand formats.